Amazing digital experiences don’t just happen. They are purposefully created by artists and engineers, who strategically and creatively get to know the problem, configure a solution, and maneuver through the various dynamics, hurdles, and technicalities t
Product leaders need to be astute prioritizers. That means we have to say no – a lot. To the sales rep begging us to build “the next big thing.”...
Attaining so-called “genius status” – Mozart, Steve Jobs, Einstein spring to mind – seems untouchable to us mere mortals. Or is it. As product...
Archetype. We don’t have to know what the word means to recognize how it connects our brand with our users. Archetypes help us choose the right words,...
Maybe more than anything else, product people want good, honest, relevant feedback about their products. And their go-to source for the straight-up...
As product people, how do we know when the time is right to “color outside the lines”? Maybe experiment with a new design approach or re-create...